Links To Increase Popularity and Traffic
Building links to your site is a pretty much accepted means of adding popularity to your site in the eyes of the search engines.
If the search engines like you your site will come up more often in the results and that will give you more traffic.
By far the best links to increase your sites popularity, are ones that point to your site rather than out. To develop those links you need to provide something other webmasters can use or want on theirs sites.
Some webmasters will give out awards or special graphics like cyber dolls or pets that require a link back to the webmasters site.
These links always only go in just one direction. (to the issuing webmaster)
If your site is a personal site, a freebie site, or some other very specialized type of site, then developing and offering this type of linking can be both rewarding, and a lot of fun.
But the most popular item for the serious webmasters is a well written article. Writing articles and submitting them to various article announce or free content providers allows other webmasters to post your work on their sites or in their newsletters.
Your link back then comes in the form of a carefully worded resource box at the end of the article.
Articles should be about 200-500 words in length and no more than 65 characters wide. This is a perfect size for most ezines or newsletters.
This method will not only increase popularity with the search engines as they find your links scattered around the web, but you can also expect traffic from people who are reading your work and looking for more information on your specific topic.
Writing weekly articles should become one of your goals.
Remember that the more you write the easier it becomes, and like everything else, practice makes perfect.
Get busy, get writing, get traffic.
This is a good article on link building.
It gives a very good overview of basic linking strategies.